In this extra special episode, recorded after the Love Zero Waste online session at the Ellen McArthur Foundation Disruptive Innovation Festival, hosts Malin Leth and Evelina Lundqvist explain the 12 R of zero waste and explore new ideas and opportunities on how to tackle the system overload and create system change. In other words, turning off the tap!

What are the 12 R of zero waste? Many of you will already know reduce, reduce and recycle. But there’s more: remember, respect, refuse, return, refill, rot, repurpose, restore and repair! Let's take a closer look! 

Mind you, this is not an attempt to define the concept of zero waste. The 12 R and the bullseye, which we talk about in the episode, featuring "remember" in the middle and "recycle" on the outer edge is a hands-on method to approach zero waste. 

* remember, respect, refuse, reduce, reduce, return, refill, rot, repurpose, restore, repair & recycle

Sources

“It’s about to get a lot easier to repair old appliances in the EU” (The Verge)
A whopping 91% of plastic isn't recycled (National Geographic)
Fast facts about plastic pollution (National Geographic)
Turning off the tap - how the 12 R of zero waste can end system overload (Disruptive Innovation Festival)
Ellen McArthur Foundation

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Let’s co-create!

Love Zero Waste is a collaboration between Circulous and The Good Tribe. We’re always open to ideas and collaborations.

Credits 

Idea, production and editing: The Good Tribe and Circulous 
Hosts: Evelina Lundqvist and Malin Leth
Mixing: Umami produktion
Jingle: Merlinn Sound 
Initiators the Love Zero Waste community: Evelina Lundqvist and Alexandra Poetz