The Greenwashing Antidote Canvas Pack
Ready to move beyond greenwashing and embrace real sustainability?
The Green Washing Antidote Canvas Pack is designed to help companies strengthen their sustainability claims, communication and marketing practices.
This tool is for companies ready to move beyond greenwashing and commit to genuine sustainability. Use each canvas to facilitate discussions, assess practices, identify areas for improvement, and develop actionable strategies. Approach each canvas with openness to explore challenges and opportunities for becoming more sustainable.
The Greenwashing Antidote Canvas Pack has been developed by Evelina Lundqvist, The Good Tribe, in cooperation with Andrea Heistinger, Sgreening.
What’s Inside?
Each canvas covers a unique aspect of sustainability marketing, offering a comprehensive approach to building effective strategies.
An Easy Start: Understanding & Addressing Greenwashing – Ensure sustainability claims are credible, transparent, and trustworthy.
One Product or Service in Focus – Assess and align the sustainability claims of a specific product with industry standards.
Green Marketing & Communication Brief – Equip your marketing teams to deliver accurate, impactful sustainability messaging.
Current Situation & Better Alternatives – Identify and correct misleading practices like greenwashing and promote authentic communication.
The Hot Seat: Desirable Future – Define goals and actions for driving meaningful business change.
Reality Check & Improvements – Make sure your claims are compliant, clear, and meet consumer expectations.
Leadership & Best Practice – Develop sustainability leadership, accountability, and long-term strategies.
Key Insights, Decisions & Actions – Capture key insights from workshops to guide future actions.
How to Use the Canvas Pack
The Green Washing Antidote Canvas Pack is a versatile tool for workshops and strategy sessions, helping companies evaluate and enhance their sustainability practices through focused discussions and targeted improvements, using one or multiple canvases.
Workshop Settings Suggestions
The canvas pack is suitable for various settings, including strategy sessions to align to sustainability goals, team-building exercises to enhance cross-departmental collaboration, and innovation workshops to develop sustainable products, services or marketing and communication strategies. It also works well in stakeholder engagement sessions, incorporating feedback from customers, suppliers, and experts to build a more transparent sustainability approach.
Who Should Be Involved?
Workshops should involve a diverse group, including company leadership, sustainability teams, marketing, product development, supply chain, operations, legal, and HR, as well as external stakeholders like consultants and NGO representatives. Internal change agents can help champion the discussion and drive progress.
Outcomes and Impact
Using the canvas pack can help companies identify gaps in their sustainability efforts, create actionable plans, foster transparency, and enhance collaboration. It can also build trust with consumers and stakeholders, mitigate legal risks, and strengthen the company’s reputation, positioning it as a sustainability leader with long-term positive impact.
Get Started
Access the Greenwashing Antidote Canvas Pack as a PDF, here on The Good Tribe’s website or over at Miro to spark meaningful discussions, assess your sustainability efforts, and drive real change.